Market Study
Our sales and technical teams are in constant lookout to market demands and trends and regular meetings are held at the company’s headquarter to discuss the steps our company should take ahead of time to face the upcoming challenges and market needs.
Market studies are the essential stepping stone to any commercial endeavor especially in a highly dynamic and competitive market such as the Syrian agricultural sector
Product Registration
Prior to import, products for agricultural use must be registered at the Syrian Ministry of Agriculture.
Thanks to a solid experience in product registration and our good relations with the ministry’s plant protection and plant production departments, exporting companies can rest assured that the procedure will be handled responsibly and professionally.
Trials
Prior to market introduction, Chaccour Agricultural Company undertakes trials for any new crop-protection products, fertilizers or vegetable varieties under local environmental conditions and monitors it in parallel to market demands and competition.
New products are first tested at our trial stations followed by large scale trials with the collaboration of main growers in different geographical areas.
Thorough product testing is a pillar of our establishment to ensure that only the highest quality is offered to our customers.
Field Visits
Following the full cycle of product testing, customers and growers are invited to attend field visits and seminars during which the new products are introduced.
Technical presentations help explain the product’s method of use, its benefits and added value in comparison with competing products.
Marketing
Widespread marketing campaigns are launched through online platforms such as our mobile application and social media channels to broadcast our activity and promote new products to the largest audience possible as well as through the distribution of traditional printed promotional material and printed advertisements in local agricultural news channels.
Sales
A number of strategically located regional warehouses, an extensive distribution network and a strong sales team allows us to insure full coverage of the Syrian agricultural market and supply a wide range of customers, from scattered small agricultural retail stores to regional distributors.
Technical Follow-up
Thanks to our strong team of agricultural engineers, regular follow-ups and field visits are carried out with retailers and farmers to assist them in any challenge that might arise and to make sure that a persistent effort is applied to solidify the products presence and brand name following market penetration.
